
Started in 2014 by Max Tobias, Rebecca Oliver and Daisy Terry as a Dalston shipping-container bakery with a youth-training mission. Now a TikTok-famous focaccia-sandwich destination with a second bakery in Harringay and a Highbury van.
Going viral on TikTok means the bakes routinely run out well before close. Get there by 12, especially on weekends, or you'll miss the focaccia sandwich entirely.
20+ minute queues round the block on weekends are standard at both Dalston and Harringay. Walk-in only, no booking, no pre-order, no app.
Founded to train at-risk young people through a paid bakery programme. The prison-bakery scheme is a real ongoing initiative, not marketing dressing.